by Eugénie Besson
Media Studies Blog
Target Audience
I have created a questionnaire to help me understand my audience’s preferences, which will benefit my choice in respect of the creation of my magazine, although preserving my initial ideas complemented with the audiences preferences.
I distributed it through whatsapp, messenger, twitter and other social networks.
I am satisfied about the results that you will be able to find below presented by using .
What is your gender ?
The mixture of gender is important for me as I want to reach both female and male presence, without excluding anyone.
Even if the content of my magazine may attract mostly women.
I wanted to reach a large variety of different ages. Mainly because this would help me gather various opinions by people with different experiences and perspectives on life, in order to represent society as a whole.
The most important feature of my magazine is cultural diversity.
Having answers from all over the world was fundamental.
How old are you ?
From where are you ?
How often do you travel?
Having an audience that travels often may represent a wider diversity in perspectives and open mindedness in relation to certain controversial topics, which gives me the chance to include.
However I will also have in mind the minority that does not travel when creating the magazines content to take a neutral approach.
What are you most interest in ?
My magazine will focus on a mixture of all of the fields, listed here. Fortunately most of the audience is interested on this variety, given its relevant presence in the prototype.
However, I have to take into consideration that Music had been highly chosen, which will lead me to regard more minutely this field.
Are you interested in finding out more about unknown/underground artists ?
I will focus more on including and highlighting the presence of underground artists in my magazine.
Which lead me to ask this question in order to find out whether this would interest and catch my potential readers attention.
How often do you read magazines ?
Most of the participants answering read often magazines. Which make some answers more worth as they know about what attracted them, and their specific demands regarding magazines.
Having also people reading them rarely, lead me to think on creating also an online version.
What attracts you the most from a cover magazine ?
Those answers will mainly help me to build the cover of my magazine. I wanted to know ,from a group of people, how the first page draw their attention.
You prefer magazines with...
Regarding the aspect of the articles, I planned to have quit a mixture of all those, but having those opinions may influence the choice of my table of contents.
Would you,as the audience, like to contribute to the information found in the magazine?
I proposed an interaction with my audience through social media or by answering to opinion polls, which may help to the evolution of the magazine.